I have a confession.
I have been blogging, off and on, for years. But my blog is missing a key piece. It doesn’t have an “About Page.”
I know. I’m shaking my head too.
Well, let me back up.
it does have an “About Page.” It’s just blank.
I have always known I needed an About Page. I tried writing it several times but can’t seem to bring myself to do it.
Recently, as I started doing the #bloglikecrazy challenge, I have found that this is a popular page. My blog statistics show that people are heading to the page. Yay!
On the one hand, I am excited! People are interested in learning more about the site and me. But on the other hand, I feel bad. I am appreciative of all of my readers and my new and old subscribers. But I owe more to my readers. That’s why I am going to do better.
I am working on my About Page now!
So, I started doing my research. I’ve looked at several blogs and gleamed some insight. I have also read other blogs that offered great tips.
Here’s what I have learned from Melyssa Griffin in her post How to Create a Killer About Page for Your Blog.
- The ‘About Page’ should outline what value you offer to your readers. This is very important. When you read a blog, you typically want to know how it is going to help you grow or live your best life. The “About Page” should spell this out.
To make sure I have this right, I am spending time getting clear about the goal of my blog.
- The ‘About Page’ should say who the intended readership encompasses. You want to draw in your ideal readers and let them know this information is for them.
I am doing an audience assessment and getting clear on who my ideal reader is.
- The ‘About Page’ should talk about what the reader will find on your site and why it should interest your readers. What can your reader expect to find? What type of posts do you offer?
Why should I listen to you?
- The ‘About Page’ should talk about you. Yes, this is your opportunity to be personable. Remember, while the About Page should talk about you, but it should be about you in relation to your blog.
Think about things like “when did you start the blog,” “why did you start your blog,” or “why do you love whatever it is that you write about.”
- Now, you want to close out your ‘About Page’ with a ‘call to action.’ Ask your reader to subscribe. You want to ask your readers to follow you on your journey for all the great information you plan to provide to help them on their journey.
Here is an additional source I used that you might find helpful.
• 5 Tips to Write the Best About Us Page from commonplaces.com
Do you have any tips for creating a great ‘About Page’? I would love to hear from you.
Look for my ‘About Page’ coming your way soon.
~Until Next Time